Behaviour in Organisations

Leadership For Innovation

Leadership is the ability to influence others to work together towards a specific goal. Personal Learning Contract

Introduction

Questions to ask: What is marketing? What is the Hierarchy of Needs and what are its limitations? What is the difference between needs, wants, and demands? How is researching needs important in marketing and selling of products or services?

Week 2

Objectives By the end of this week you should be able to: identify the components of a demand ecosystem and explain its information and cash flow prepare a demand ecosystem map for a given product.

Week 3

Objectives By the end of this week you should be able to: list the tools that can be used to estimate demand for a product explain the impact of environmental risk when estimating demand.

Marketing Management

Case Method why use? steps in analysis how to prepare a case questions raised (e.g. frustrations) Marketing Plan: levels of marketing plan (strategic vs tactical) contents how to evaluate Strategy: