Hello. Social tools are those that augment human social structures and capabilities with new communications channels, behavioural patterns and participant abilities. For example, the persistent “contactability” provided by mobile phones has altered our social expectations and enabled a whole range of behaviour: “swarming” to ad hoc events; “slow background conversations” and status updates via SMS; contact-details exchange allowing for very quick social link creation.

  • Smart-phones and web-applications such as Facebook and Twitter further enhance our socialisation capabilities, allowing us to keep appraised of and connected to a huge number of people at any time, albeit loosely.
  • Latitude informs swarming behaviour.
  • Multiplayer games provide a competitive socialising environment.
  • Online dating – widens the pool of potential mates