This Naked Mind

Author and inventor of _The Alcohol Experiment_, Annie Grace suffered from that most common social ill -- much like we all have -- until she examined her mind critically and unpicked the unconscious beliefs that were shaping her reality.

The Lean Startup

_The Lean Startup_ is a new approach to business that's being adopted around the world. It is a movement that is transforming the way companies are built and new products are launched.

Principles of Economics

Introduction Chapter 1: Ten Principles of Economics BLUF People face trade offs for achieving alternative goals; cost is measured in foregone opportunity; rational people compare marginal costs+benefits; and people act on incentives.